Dr. Wawan Gunawan
Village One Product� from Bappeda Kab. West Bandung in 2013, Aren was designated as a superior commodity in Kab. West Bandung, which is also a brown sugar producer made from Nira Aren. Through the collaboration of Sith ITB with the Bandung Regency Plantation and Forestry Service Office, the development of the potential of palms in West Bandung Regency is directed at the concept of the development of populist production centers who consider increasing value added through the development of processed products and the quality of the standards. The aim of this community service is: 1) Applying Marketing Techniques (Growth / Marketing Hacking for Aren Products. 2) Facilitate the production system through an ant sugar dryer. 3) Strengthening group marketing divisions and group partners 4) Increase knowledge and abilities / skills of marketing techniques for palm sugar products as well Use of an ant sugar dryer. The method of approach used in this activity is the method of group approach by seeking active involvement from Wangunsari Village members to take part in various processes and implementation of activities. Kenis activities carried out include; 1) Direct group discussion activities with the Pre Method (Participatory Rural Appraisal) to encourage the community to discuss the issue of strengthening business partnerships and distribution of correct and sustainable aren products. 2) Counseling or workshop which includes: a) Submission of information on marketing techniques / growth marketing hacking sugar sugar products; b) Submission of information as well as the practice of proper machine usage, and c) strengthening group marketing divisions and group partners.
The formation of the results processing unit Operational marketing hacking by the marketing division. The establishment of a market for the partnership / formation of the market. Cooperation letter with the market.
The magnitude of the market potential of aren processed products is not offset by the development of palm trees as a raw material. Propagation Trees also still rely on weasels / luwak and or rely on natural transgres as a source of seeds. The plant maintenance and processing process is still conventional. The performance of the Performance of Palm Farmers has not been well organized, from information and education regarding the aren (from planting to processing) which is good and true it is not fully known by farmers. Farmers also have not known technology on increasingly advanced agriculture. In addition, marketing of aren sugar products is still conventional and still limited in the area around West Bandung Regency.